Finding Material for Social Media Posts
Finding material in original tone of voice is hard – here’s how to fix that
Finding material for your social media posts, videos and blog articles is hard
Most of what you find is material that your competitors are putting out, leading to many similar posts, when really what you want is to stand out from the crowd
What’s the problem?
Here’s the solution
I’ve got a neat little trick for you that will enable you to find posts on forums etc where people who actually have the problem and venting their frustration, upset or anger or asking for help. And those posts are GOLD DUST for copy writing.
The great news is that they’re actually pretty easy to find when you know how…
To find them start by putting in some search relevant to your niche, followed by some sort of emotion that people suffering with it may talk about (“frustrated” is a good choice if you’re unsure) and then before you hit enter, copy the following and paste it onto the end of your search
inurl:forum|viewthread|showthread|viewtopic|showtopic|”index.php?topic” | intext:”reading this topic”|”next thread”|”next topic”|”send private message”
How Does It Work?
That string tells Google to only bring back pages that have the sorts of controls on them that popular forum software includes on every forum post page
This has the effect of immediately filtering out all of your competitors’ blogs, news articles, product pages etc and getting you directly to the good stuff you can use to craft your next post
It’s not a guarantee you’ll find what you are looking for, but it should increase the chances substantially
If you want to test it, try searching for “marketing ideas” frustrated
You’ll get pages of marketing “gurus” trying to sell their courses, which isn’t going to help you at all (unless you’re looking to buy a course on the subject!!)
Now try the following search:
“marketing ideas” frustrated inurl:forum|viewthread|showthread|viewtopic|showtopic|”index.php?topic” | intext:”reading this topic”|”next thread”|”next topic”|”send private message”
You’ll see that right away you’ve got some forum posts, and by page 2 it’s forum posts all the way.
As is often the case, you already had all the tools you need – the only thing you needed was the knowledge of how to use them more powerfully… Happy Googling!
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Get more tips and trick like this at my Business Automation Academy site: https://learn.cobaltbeach.com
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