Social distancing regulations mean that for many businesses face to face sales have completely dried up – driving much more business online
Despite this in 2018 (the latest year for which data is available) only 48% of businesses had a website according to the Office for National Statistics report published in November 2019
The ONS report found that the value of ecommerce transactions rose by 18% during 2018 to a huge £688 billion, and you can bet the 2019 total was even higher.
Businesses with 10 to 49 employees that have a website saw the largest growth – a whopping 465% between 2009 and 2018!
It is also telling that whilst larger businesses tend to make heavier use of their sites, those small businesses that have a site generally use it for less, suggesting that even greater growth could be achieved in future years.
What then for the 2020 numbers?
Clearly overall sales across the economy are down as a result of pandemic lockdown measures but it is self-evident that in proportional terms, ecommerce will have been hit a lot less than face to face business
For many businesses their lifeline has been online sales, allowing them to retain at least skeleton operations and continue functioning during this terribly difficult time.
So if your business doesn’t have an online presence, or your website is looking tired and outdated then it really is a good time to consider addressing that
- See Also: Special Offer Reduced Cost Websites